The Experience Design Team at Salesforce Germany has always been something very special and I look back with pride on the time when I was allowed to work for these great people as a team leader.
In order to make ourselves better known within our company and to keep in touch, we created our own branding in addition to holding numerous enablement sessions and lectures.
It plays with the elements of the Salesforce Ohana and its reference to Hawaiian (and what could be more natural than surfing ?!), the Berlin heraldic animal (because our headquarter was Berlin) and the Salesforce UX logo.
At the same time, it was important to us that our reputation (always abbreviated as XD) plays a central role.
In this way, over many iterations, XD an der Spree (XD on the Spree) was created and those who did not already know us soon asked themselves “who might these Spreepeople are” and we started talking. Mission accomplished.
Salesforce / Design team
Illustration, Vision, Brand, Presentation