Framing

The Experience Design Team at Salesforce Germany has always been something very special and I look back with pride on the time when I was allowed to work for these great people as a team leader. To increase our visibility within the company and maintain connections, we created our own branding, in addition to holding numerous enablement sessions and lectures.

Outcome

• Enhanced visibility and recognition of the Experience Design Team within Salesforce
• Successful creation and implementation of a unique team branding
• Positive feedback and inspiration for other EMEA studios
• Increased engagement through enablement sessions and lectures
• Initiation of conversations about the team across the company

Approach

We developed a distinctive branding that incorporated elements of Salesforce Ohana, Berlin’s heraldic animal, and the Salesforce UX logo, emphasizing our reputation (abbreviated as XD). We complemented this branding with numerous enablement sessions and lectures, fostering connections and visibility.

Learnings

• The importance of unique internal branding for team recognition
• The value of enablement sessions and lectures for team engagement
• The effectiveness of incorporating cultural and local elements into branding
• The impact of proactive communication in generating internal interest and conversations

Impressions