{"id":211,"date":"2015-12-28T12:54:33","date_gmt":"2015-12-28T11:54:33","guid":{"rendered":"http:\/\/heldentaten.com\/2_0\/?post_type=jetpack-portfolio&#038;p=211"},"modified":"2024-06-18T09:10:27","modified_gmt":"2024-06-18T07:10:27","slug":"heldentaten-2-0","status":"publish","type":"jetpack-portfolio","link":"https:\/\/heldentaten.com\/portfolio\/portfolio\/heldentaten-2-0\/","title":{"rendered":"Heldentaten logo"},"content":{"rendered":"\n<div class=\"keyfacts-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-helmet-safety keyfacticon\" alt=\"Role\"><\/i>Freelancer<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-industry keyfacticon\" alt=\"Industry\" ><\/i>Design<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-location-dot keyfacticon\" alt=\"Company location\"><\/i>Berlin, Germany<\/div><\/div>\n<div class=\"tasks-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-list-check keyfacticon\" alt=\"Tasks\"><\/i>Logo design, Corporate design, Corporate identity<\/div><\/div>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-214 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo.jpg\" alt=\"ht_logo\" width=\"1272\" height=\"1124\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo-300x265.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo-768x679.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo-1227x1084.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_logo-840x742.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n\n\n<h2 class=\"wp-block-heading\">Framing<\/h2>\n\n\n\n<p>Since 2000, I have been using the &#8220;Heldentaten&#8221; (heroic deeds) label, with a knight motif representing the brand. This motif connected to my surname &#8220;Held&#8221; and symbolized chivalrous virtues: reliability, honesty, kindness, loyalty, courtesy, bravery, wisdom, dignity, humility, and generosity. However, over time, the logo no longer felt representative, prompting the creation of a new logo that better embodies my identity and values.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2024\/06\/image-1.png\" alt=\"\" style=\"aspect-ratio:1;width:540px;height:auto\"\/><figcaption class=\"wp-element-caption\">Former logo<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creation of a new logo combining initials (W + H) and a Spartan warrior motif<\/li>\n\n\n\n<li>Continued representation of chivalrous virtues through the updated design<\/li>\n\n\n\n<li>Incorporation of an iris aperture in the helmet crest to signify my passion for photography<\/li>\n\n\n\n<li>A logo that embodies a positive outlook and readiness for new challenges<\/li>\n\n\n\n<li>Enhanced personal identification and alignment with the brand&#8217;s visual identity<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Approach<\/h2>\n\n\n\n<p>The process began with several design iterations, seeking a logo that better reflected my identity and values. The final design integrates my initials (W + H) with a Spartan warrior, reflecting my half-Greek heritage. The helmet&#8217;s crest features a positive\/negative space effect forming an iris aperture, symbolizing my love for photography. The Spartan in the logo is depicted smiling, embodying a positive attitude and readiness for new projects and challenges. This design maintains the virtues associated with the original knight motif while providing a more personal and contemporary representation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learnings<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of evolving brand identity to maintain personal and professional relevance<\/li>\n\n\n\n<li>The value of incorporating personal heritage and passions into brand design<\/li>\n\n\n\n<li>The significance of visual elements in conveying brand values and commitments<\/li>\n\n\n\n<li>The effectiveness of iterative design processes in achieving a meaningful and representative logo<\/li>\n\n\n\n<li>The impact of a well-aligned logo on enhancing personal connection to the brand and motivating future endeavors<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impressions<\/h2>\n\n\n<div id=\"attachment_221\" style=\"width: 1272px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-221\" class=\"wp-image-221 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans.jpg\" alt=\"spartans\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/spartans-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><p id=\"caption-attachment-221\" class=\"wp-caption-text\">Illustration of Frank Miller (2005) as Inspiration<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-215 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook.jpg\" alt=\"sketchbook\" width=\"1272\" height=\"861\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook-300x203.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook-768x520.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook-1227x831.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook-840x569.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-216 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small.jpg\" alt=\"ht_mockup7_small\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup7_small-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-218 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small.jpg\" alt=\"ht_mockup3_small\" width=\"1272\" height=\"949\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small-300x224.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small-768x573.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small-1227x915.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup3_small-840x627.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-219 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small.jpg\" alt=\"ht_mockup2_small\" width=\"1272\" height=\"881\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small-300x208.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small-768x532.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small-1227x850.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup2_small-840x582.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-220 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small.jpg\" alt=\"ht_mockup1_small\" width=\"1272\" height=\"849\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small-300x200.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small-768x513.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small-1227x819.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht_mockup1_small-840x561.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-222 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2.jpg\" alt=\"sketchbook2\" width=\"1272\" height=\"851\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2-300x201.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2-768x514.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2-1227x821.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/sketchbook2-840x562.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Freelancer Design Berlin, Germany Logo design, Corporate design, Corporate identity Framing Since 2000, I have been using the &#8220;Heldentaten&#8221; (heroic deeds) label, with a knight motif representing the brand. This motif connected to my surname &#8220;Held&#8221; and symbolized chivalrous virtues: reliability, honesty, kindness, loyalty, courtesy, bravery, wisdom, dignity, humility, and generosity. However, over time, the&hellip; <a href=\"https:\/\/heldentaten.com\/portfolio\/portfolio\/heldentaten-2-0\/\">Continue reading <span class=\"screen-reader-text\">Heldentaten logo<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":267,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"jetpack-portfolio-type":[285,12,283],"jetpack-portfolio-tag":[311,312,59,310,286,313,309,35,374],"class_list":["post-211","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-brand","jetpack-portfolio-type-experiencedesign","jetpack-portfolio-type-illustration","jetpack-portfolio-tag-brand","jetpack-portfolio-tag-freelancer","jetpack-portfolio-tag-held","jetpack-portfolio-tag-heroic-deeds","jetpack-portfolio-tag-highlight","jetpack-portfolio-tag-initials","jetpack-portfolio-tag-knight","jetpack-portfolio-tag-logo","jetpack-portfolio-tag-spartan"],"uagb_featured_image_src":{"full":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht-150x150.jpg",150,150,true],"medium":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht-300x300.jpg",300,300,true],"medium_large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"1536x1536":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"2048x2048":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"post-thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"portfolio-landscape":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht-480x360.jpg",480,360,true],"portfolio-portrait":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht-480x480.jpg",480,480,true],"portfolio-square":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg",480,480,false],"jetpack-portfolio-admin-thumb":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht-50x50.jpg",50,50,true]},"uagb_author_info":{"display_name":"Werner Held","author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/"},"uagb_comment_info":0,"uagb_excerpt":"Freelancer Design Berlin, Germany Logo design, Corporate design, Corporate identity Framing Since 2000, I have been using the &#8220;Heldentaten&#8221; (heroic deeds) label, with a knight motif representing the brand. This motif connected to my surname &#8220;Held&#8221; and symbolized chivalrous virtues: reliability, honesty, kindness, loyalty, courtesy, bravery, wisdom, dignity, humility, and generosity. However, over time, the&hellip;&hellip;","featured_img":"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2015\/12\/ht.jpg","coauthors":[],"author_meta":{"author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/","display_name":"Werner Held"},"relative_dates":{"created":"Posted 10 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 28. December 2015","modified":"Updated on 18. June 2024"},"absolute_dates_time":{"created":"Posted on 28. December 2015 12:54","modified":"Updated on 18. June 2024 9:10"},"featured_img_caption":"","tax_additional":{"post_format":{"linked":[],"unlinked":[],"slug":"post_format","name":"Formats"},"jetpack-portfolio-type":{"linked":["<a href=\"https:\/\/heldentaten.com\/portfolio\/project-type\/brand\/\" class=\"advgb-post-tax-term\">Brand<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-type\/experiencedesign\/\" class=\"advgb-post-tax-term\">Experience Design<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-type\/illustration\/\" class=\"advgb-post-tax-term\">Illustration<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Brand<\/span>","<span class=\"advgb-post-tax-term\">Experience Design<\/span>","<span class=\"advgb-post-tax-term\">Illustration<\/span>"],"slug":"jetpack-portfolio-type","name":"Project Types"},"jetpack-portfolio-tag":{"linked":["<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/brand\/\" class=\"advgb-post-tax-term\">Brand<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/freelancer\/\" class=\"advgb-post-tax-term\">Freelancer<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/held\/\" class=\"advgb-post-tax-term\">Held<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/heroic-deeds\/\" class=\"advgb-post-tax-term\">Heroic deeds<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/highlight\/\" class=\"advgb-post-tax-term\">Highlight<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/initials\/\" class=\"advgb-post-tax-term\">Initials<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/knight\/\" class=\"advgb-post-tax-term\">Knight<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/logo\/\" class=\"advgb-post-tax-term\">Logo<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/spartan\/\" class=\"advgb-post-tax-term\">Spartan<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Brand<\/span>","<span class=\"advgb-post-tax-term\">Freelancer<\/span>","<span class=\"advgb-post-tax-term\">Held<\/span>","<span class=\"advgb-post-tax-term\">Heroic deeds<\/span>","<span class=\"advgb-post-tax-term\">Highlight<\/span>","<span class=\"advgb-post-tax-term\">Initials<\/span>","<span class=\"advgb-post-tax-term\">Knight<\/span>","<span class=\"advgb-post-tax-term\">Logo<\/span>","<span class=\"advgb-post-tax-term\">Spartan<\/span>"],"slug":"jetpack-portfolio-tag","name":"Project Tags"}},"series_order":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":13,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/211\/revisions"}],"predecessor-version":[{"id":3566,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/211\/revisions\/3566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=211"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}