{"id":1221,"date":"2019-11-09T22:17:46","date_gmt":"2019-11-09T21:17:46","guid":{"rendered":"https:\/\/heldentaten.com\/3_0\/?post_type=jetpack-portfolio&#038;p=1221"},"modified":"2024-06-18T08:57:43","modified_gmt":"2024-06-18T06:57:43","slug":"xd-an-der-spree","status":"publish","type":"jetpack-portfolio","link":"https:\/\/heldentaten.com\/portfolio\/portfolio\/xd-an-der-spree\/","title":{"rendered":"XD an der Spree"},"content":{"rendered":"\n<div class=\"keyfacts-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-helmet-safety keyfacticon\" alt=\"Role\"><\/i>Sr. Manager<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-industry keyfacticon\" alt=\"Industry\" ><\/i>Cloud computing<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-location-dot keyfacticon\" alt=\"Company location\"><\/i>Berlin, Germany<\/div><\/div>\n<div class=\"tasks-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-list-check keyfacticon\" alt=\"Tasks\"><\/i>Illustration, Vision, Brand, Presentation<\/div><\/div>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2315 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree.jpg\" alt=\"\" width=\"1280\" height=\"541\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree.jpg 1280w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree-300x127.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree-1227x519.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree-768x325.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree-840x355.jpg 840w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n\n\n<h2 class=\"wp-block-heading\">Framing<\/h2>\n\n\n\n<p>The Experience Design Team at Salesforce Germany has always been something very special and I look back with pride on the time when I was allowed to work for these great people as a team leader. To increase our visibility within the company and maintain connections, we created our own branding, in addition to holding numerous enablement sessions and lectures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced visibility and recognition of the Experience Design Team within Salesforce<\/li>\n\n\n\n<li>Successful creation and implementation of a unique team branding<\/li>\n\n\n\n<li>Positive feedback and inspiration for other EMEA studios<\/li>\n\n\n\n<li>Increased engagement through enablement sessions and lectures<\/li>\n\n\n\n<li>Initiation of conversations about the team across the company<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Approach<\/h2>\n\n\n\n<p>We developed a distinctive branding that incorporated elements of Salesforce Ohana, Berlin&#8217;s heraldic animal, and the Salesforce UX logo, emphasizing our reputation (abbreviated as XD). We complemented this branding with numerous enablement sessions and lectures, fostering connections and visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learnings<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of unique internal branding for team recognition<\/li>\n\n\n\n<li>The value of enablement sessions and lectures for team engagement<\/li>\n\n\n\n<li>The effectiveness of incorporating cultural and local elements into branding<\/li>\n\n\n\n<li>The impact of proactive communication in generating internal interest and conversations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impressions<\/h2>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2317 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2.jpg\" alt=\"\" width=\"1562\" height=\"513\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2.jpg 1562w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2-300x99.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2-1227x403.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2-768x252.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2-1536x504.jpg 1536w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_2-840x276.jpg 840w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2316 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1.jpg\" alt=\"\" width=\"1562\" height=\"873\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1.jpg 1562w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1-300x168.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1-1227x686.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1-768x429.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1-1536x858.jpg 1536w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_1-840x469.jpg 840w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2318 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3.jpg\" alt=\"\" width=\"1280\" height=\"553\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3.jpg 1280w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3-300x130.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3-1227x530.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3-768x332.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xd_spree_3-840x363.jpg 840w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Sr. Manager Cloud computing Berlin, Germany Illustration, Vision, Brand, Presentation Framing The Experience Design Team at Salesforce Germany has always been something very special and I look back with pride on the time when I was allowed to work for these great people as a team leader. To increase our visibility within the company and&hellip; <a href=\"https:\/\/heldentaten.com\/portfolio\/portfolio\/xd-an-der-spree\/\">Continue reading <span class=\"screen-reader-text\">XD an der Spree<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1450,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"jetpack-portfolio-type":[285,283],"jetpack-portfolio-tag":[311,35],"class_list":["post-1221","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-brand","jetpack-portfolio-type-illustration","jetpack-portfolio-tag-brand","jetpack-portfolio-tag-logo"],"uagb_featured_image_src":{"full":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1-150x150.jpg",150,150,true],"medium":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1-300x300.jpg",300,300,true],"medium_large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"1536x1536":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"2048x2048":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"post-thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"portfolio-landscape":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1-480x360.jpg",480,360,true],"portfolio-portrait":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg",480,480,false],"portfolio-square":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1-480x480.jpg",480,480,true],"jetpack-portfolio-admin-thumb":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1-50x50.jpg",50,50,true]},"uagb_author_info":{"display_name":"Werner Held","author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/"},"uagb_comment_info":0,"uagb_excerpt":"Sr. Manager Cloud computing Berlin, Germany Illustration, Vision, Brand, Presentation Framing The Experience Design Team at Salesforce Germany has always been something very special and I look back with pride on the time when I was allowed to work for these great people as a team leader. To increase our visibility within the company and&hellip;&hellip;","featured_img":"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2019\/11\/xdads_cover-1.jpg","coauthors":[],"author_meta":{"author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/","display_name":"Werner Held"},"relative_dates":{"created":"Posted 6 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 9. November 2019","modified":"Updated on 18. June 2024"},"absolute_dates_time":{"created":"Posted on 9. November 2019 22:17","modified":"Updated on 18. 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