{"id":112,"date":"2012-10-14T20:42:16","date_gmt":"2012-10-14T18:42:16","guid":{"rendered":"http:\/\/heldentaten.com\/2_0\/?post_type=jetpack-portfolio&#038;p=112"},"modified":"2024-06-18T09:20:54","modified_gmt":"2024-06-18T07:20:54","slug":"aida-cruises-reise-wizzard","status":"publish","type":"jetpack-portfolio","link":"https:\/\/heldentaten.com\/portfolio\/portfolio\/aida-cruises-reise-wizzard\/","title":{"rendered":"AIDA Cruises travel wizard"},"content":{"rendered":"\n<div class=\"keyfacts-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-helmet-safety keyfacticon\" alt=\"Role\"><\/i>UX\/UI Designer<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-industry keyfacticon\" alt=\"Industry\" ><\/i>Tourism<\/div>\n<div class=\"keyfacts\"><i class=\"fa-solid fa-location-dot keyfacticon\" alt=\"Company location\"><\/i>Berlin, Germany<\/div><\/div>\n<div class=\"tasks-container\"><div class=\"keyfacts\"><i class=\"fa-solid fa-list-check keyfacticon\" alt=\"Tasks\"><\/i>Concept, Wireframes, Illustration, 3D-Design, Screendesign<\/div><\/div>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1378 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard.jpg\" alt=\"\" width=\"1272\" height=\"893\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard-300x211.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard-1227x861.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard-768x539.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_wizard-840x590.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n\n\n<h2 class=\"wp-block-heading\">Framing<\/h2>\n\n\n\n<p>The travel search process at AIDA predominantly followed the same pattern: users navigated from a teaser or a traditional search results page to the corresponding offer. However, this approach lacked immersion and the sense of travel and adventure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conceptualization of the &#8220;Travel Wizard&#8221; app<\/li>\n\n\n\n<li>Creation of initial screen design mockups<\/li>\n\n\n\n<li>Generated interest from AIDA stakeholders<\/li>\n\n\n\n<li>Project was eventually deprioritized in favor of the AIDA app and homepage facelift<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Approach<\/h2>\n\n\n\n<p>To address the lack of immersion in the travel search process, we developed the idea of the &#8220;Travel Wizard&#8221; app. This app would use a world map to make various travel destinations accessible and allow direct booking on the respective ships. The design was intended to be playful, featuring a 3D aesthetic to evoke excitement and a sense of adventure. We created a rough concept and initial screen design mockups, which garnered interest from AIDA. Despite the positive reception, the project was eventually set aside in favor of developing the AIDA app and updating the AIDA homepage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learnings<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of immersion and adventure in enhancing user experience<\/li>\n\n\n\n<li>The value of innovative concepts in capturing stakeholder interest<\/li>\n\n\n\n<li>The necessity of prioritization and strategic decision-making in project development<\/li>\n\n\n\n<li>The potential for playful, visually engaging designs to enhance user engagement and excitement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Impressions<\/h2>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3482 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_01_v2.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_01_v2.jpg 1280w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_01_v2-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_01_v2-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_01_v2-840x473.jpg 840w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-290 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol.jpg\" alt=\"aida_sol\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aida_sol-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-244 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl.jpg\" alt=\"1_0_zielgebietsauswahl\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/1_0_zielgebietsauswahl-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-246 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl.jpg\" alt=\"2_0_routenauswahl\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/2_0_routenauswahl-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-247 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl.jpg\" alt=\"3_0_kabinenauswahl\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/3_0_kabinenauswahl-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-248 size-full\" src=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00.jpg\" alt=\"mood_00\" width=\"1272\" height=\"716\" srcset=\"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00.jpg 1272w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00-300x169.jpg 300w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00-768x432.jpg 768w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00-1227x691.jpg 1227w, https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/mood_00-840x473.jpg 840w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>UX\/UI Designer Tourism Berlin, Germany Concept, Wireframes, Illustration, 3D-Design, Screendesign Framing The travel search process at AIDA predominantly followed the same pattern: users navigated from a teaser or a traditional search results page to the corresponding offer. However, this approach lacked immersion and the sense of travel and adventure. Outcome Approach To address the lack&hellip; <a href=\"https:\/\/heldentaten.com\/portfolio\/portfolio\/aida-cruises-reise-wizzard\/\">Continue reading <span class=\"screen-reader-text\">AIDA Cruises travel wizard<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":249,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"jetpack-portfolio-type":[4,3],"jetpack-portfolio-tag":[81,291,287,194,286,288,290,289],"class_list":["post-112","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-3d-design","jetpack-portfolio-type-ui-design","jetpack-portfolio-tag-3d","jetpack-portfolio-tag-aida","jetpack-portfolio-tag-app","jetpack-portfolio-tag-concept","jetpack-portfolio-tag-highlight","jetpack-portfolio-tag-planner","jetpack-portfolio-tag-tourism","jetpack-portfolio-tag-travel"],"uagb_featured_image_src":{"full":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover-150x150.jpg",150,150,true],"medium":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover-300x300.jpg",300,300,true],"medium_large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"large":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"1536x1536":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"2048x2048":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"post-thumbnail":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"portfolio-landscape":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover-480x360.jpg",480,360,true],"portfolio-portrait":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover-480x480.jpg",480,480,true],"portfolio-square":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg",480,480,false],"jetpack-portfolio-admin-thumb":["https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover-50x50.jpg",50,50,true]},"uagb_author_info":{"display_name":"Werner Held","author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/"},"uagb_comment_info":0,"uagb_excerpt":"UX\/UI Designer Tourism Berlin, Germany Concept, Wireframes, Illustration, 3D-Design, Screendesign Framing The travel search process at AIDA predominantly followed the same pattern: users navigated from a teaser or a traditional search results page to the corresponding offer. However, this approach lacked immersion and the sense of travel and adventure. Outcome Approach To address the lack&hellip;&hellip;","featured_img":"https:\/\/heldentaten.com\/portfolio\/wp-content\/uploads\/2012\/10\/aidawizzard_cover.jpg","coauthors":[],"author_meta":{"author_link":"https:\/\/heldentaten.com\/portfolio\/author\/misterwrnz\/","display_name":"Werner Held"},"relative_dates":{"created":"Posted 14 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 14. October 2012","modified":"Updated on 18. June 2024"},"absolute_dates_time":{"created":"Posted on 14. October 2012 20:42","modified":"Updated on 18. June 2024 9:20"},"featured_img_caption":"","tax_additional":{"post_format":{"linked":[],"unlinked":[],"slug":"post_format","name":"Formats"},"jetpack-portfolio-type":{"linked":["<a href=\"https:\/\/heldentaten.com\/portfolio\/project-type\/3d-design\/\" class=\"advgb-post-tax-term\">3D-Design<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-type\/ui-design\/\" class=\"advgb-post-tax-term\">UI-Design<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">3D-Design<\/span>","<span class=\"advgb-post-tax-term\">UI-Design<\/span>"],"slug":"jetpack-portfolio-type","name":"Project Types"},"jetpack-portfolio-tag":{"linked":["<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/3d\/\" class=\"advgb-post-tax-term\">3D<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/aida\/\" class=\"advgb-post-tax-term\">AIDA<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/app\/\" class=\"advgb-post-tax-term\">App<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/concept\/\" class=\"advgb-post-tax-term\">Concept<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/highlight\/\" class=\"advgb-post-tax-term\">Highlight<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/planner\/\" class=\"advgb-post-tax-term\">Planner<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/tourism\/\" class=\"advgb-post-tax-term\">Tourism<\/a>","<a href=\"https:\/\/heldentaten.com\/portfolio\/project-tag\/travel\/\" class=\"advgb-post-tax-term\">Travel<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">3D<\/span>","<span class=\"advgb-post-tax-term\">AIDA<\/span>","<span class=\"advgb-post-tax-term\">App<\/span>","<span class=\"advgb-post-tax-term\">Concept<\/span>","<span class=\"advgb-post-tax-term\">Highlight<\/span>","<span class=\"advgb-post-tax-term\">Planner<\/span>","<span class=\"advgb-post-tax-term\">Tourism<\/span>","<span class=\"advgb-post-tax-term\">Travel<\/span>"],"slug":"jetpack-portfolio-tag","name":"Project Tags"}},"series_order":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":8,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/112\/revisions"}],"predecessor-version":[{"id":3583,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio\/112\/revisions\/3583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=112"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/heldentaten.com\/portfolio\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}