I’ve been using the Heldentaten (heroic deeds) label for a long time – since 2000, if I remember correctly. The knight motif as a figurative mark for this label had several meanings for me:
On the one hand, it was an association with my surname “Held”, on the other hand, chivalry also includes certain rules of conduct – called virtues – which one has to follow. For me these were and are:
Reliability, honesty, kindness, loyalty, courtesy, bravery, wisdom, dignity, humility and generosity.
In summary, they make up my commitment:
Do not be afraid in the face of new challenges. Be brave and upright. Always speak the truth and protect the defenseless. Do no wrong. This is my oath.
So far so good, but at some point the degree of identification no longer seemed sufficient, which is why a new logo has now been created after many approaches and designs.
It combines my initials (W + H) and a Spartan warrior (knight – so the virtues are still valid). Why Sparta? Well, as a half-Greek, I found that appropriate. In the crest of the characteristic helmet, which is created by a positive/negative effect, an iris aperture and thus my passion for photography is indicated. My Spartan smiles and looks forward to new projects and challenges so that the whole thing doesn’t seem too “bad” – because after all, I am not 😉
Sketching, Illustration, Brand