die konservatoren

Freelancer
Cultural heritage
Berlin, Germany
Brand and logo design, Illustration, Print, UI design, WordPress implementation

Framing

As an independent restorer specializing in classical and archaeological cultural heritage, my wife required a company logo and corresponding business materials to enhance client acquisition and professional image. Many peers in the field present unprofessional corporate designs online, providing an opportunity to gain a competitive edge by visually representing restoration in an appealing and high-quality manner.

The project aimed to result a name, a logo, to commuicate the various materials and services covered in my wife’s portfolio, along with providing comprehensive business information, references, and contact details. The goal was to develop a website that effectively communicates these aspects to potential clients.

Outcome

  • Name “die konservatoren” suggests a professional team, tapping into niche SEO potential.
  • The logo representing a self-restoring hourglass effectively captures the theme.
  • Symbols for materials: Stone, Glass, Wood, Textile, Metal, Ceramic, used around the logo and as category indicators on the website.
  • Customized WordPress website showcases services with each reference linking to related services and materials.
  • Abundant photos and detailed documentation emphasize professional work.
  • A lot of positive customer and colleague feedback was collected after release and the professional corporated design contributed to the success of the business.

Approach

In the logo design process, I brainstormed concepts capturing restoration themes, exploring various symbols and typography. After sketching and receiving feedback, I digitized the chosen design, focusing on coherence and visual impact. For the website, I meticulously planned its structure, wireframed the key pages and created first UI Designs, adding content and relevant visuals. Development involved customizing a WordPress theme, ensuring responsiveness and smooth functionality. Business materials were meticulously crafted to maintain brand consistency, with attention to detail in printing for a professional finish.

Learnings

  • The logo effectively communicated the theme of restoration and conservation while being visually appealing and memorable.
  • Website design focused on providing a seamless user experience, allowing visitors to easily navigate and discover services.
  • Consistent branding across all materials and platforms reinforced the professional image of “die konservatoren.”
  • Positive feedback from customers and colleagues affirmed the effectiveness of the design approach and contributed to the success of the business.
  • Regular evaluation of website performance and customer feedback allowed for ongoing refinement and improvement of design elements and user experience.
  • The extent of individualization of the used WordPress theme, led to increased maintenance efforts. Sticking to defaults and make use of child-themes help to work more efficient and reduce the amount of errors.

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