AIDA Facelift

For mark veys, I was allowed to participate in the facelift for AIDA.de. The main task was to present the diversity of the cruise operator in a new, simpler way and at the same time to make the offers in the various destinations of the world faster and more accessible. For the latter, the results of user tests were used and implemented in the form of a new, extensive search.

Despite the abundance of content, the premise was to always allow a certain lightness to prevail and never overwhelm the user. By that we’ve been able to transform the online presence of AIDA cruises for better usability and better overall user experience.

For:
mark veys

Tasks:
Concept, UI-Design

Industry:
Tourism / Travel