At mark veys, we were responsible for everything that is digital at AIDA Cruises, so mobile apps for the cruise expert also had to be designed, tested, and developed together with the team of technicians. The special challenge was to pack AIDA’s wide range of products in an appealing and easy-to-understand way in a hybrid (later native) app and thus arouse the “desire for the sea” even while on the move.

The approach for this endeavor includes numerous wireframes and high-level prototypes as well as the creation of pixel-perfect screen designs and testing with selected test persons.

mark veys

Concept, Wireframes, Prototyping, User-Testing, Screendesign, Dev-Support

Tourism / Travel